The sugar tax and sugary drinks
On 6th April 2018 the new sugar tax came in to force, meaning manufacturers have to pay a levy on the high-sugar drinks they sell. Drinks with more than 8g per 100ml will have a tax rate equivalent to 24p per litre. Those containing 5-8g of sugar per 100ml, a slightly lower rate of tax, of 18p per litre. In many cases the tax has been passed on to the consumer.
Pure fruit juices will be exempt as they do not carry added sugar, and milky drinks will also be exempt due to their calcium content.
Ministers and campaigners already believe it to be a success, with many firms reducing sugar content ahead of the change. Leading brands such as Fanta, Ribena and Lucozade have cut the sugar content of drinks, but Coca-Cola has not.
Yesterday was also a busy day for me with filming for Notts TV about less sugary cereal alternatives, an Interview with BBC Radio Nottingham’s Verity Cowley and a couple of mentions on Gem106 fm evening news
Firstly Notts TV
Sugary cereals are a big concern as many of us choose this option as our go to breakfast, some children can consume near 3 teaspoons of added sugar before they even leave the house in the morning
Two short 20 second clips from Gem 106
And this is the last of my media clips: a 6 minute chat with Verity Cowley on her BBC Radio Nottingham show
Whether you restrict your sugar intake or switch to artificial sweeteners the best advice I can give you is to educate your pallet to expect less sweet food.